Independent Creative’ Practice
Independent Creative’ Practice
Multidisciplinary design and direction across brand, campaigns, product, web and visual design. Led by Milena Bennett. Available worldwide.
Multidisciplinary design and direction across brand, campaigns, product, web and visual design. Led by Milena Bennett.
Multidisciplinary design and direction across brand, campaigns, product, web and visual design. Led by Milena Bennett. Available worldwide.
Creative
Creative
SHAPING brands, products
and campaigns with Purpose
SHAPING brands, products and campaigns with Purpose
SHAPING brands, products
and campaigns with Purpose
SkillCat
SkillCat
SkillCat
Selected work
View all
project 1/6
·
SkillCat
Breaking the trade school blueprint
Product Design
Design Systems
UX Strategy
Turning a one-time certification app into a lifelong career development platform for 500K+ skilled-trades learners. Personalized onboarding, flexible career pathways and progress tracking give learners a reason to keep going, connected by a shared design system across mobile, desktop and employer tools.
project 2/6
·
×
Bridging culture and commerce
Art Direction
Campaign Design
UGC Content
Web Design
An integrated social-first campaign spotlighting six Black-owned businesses with Google Shopping and the Fifteen Percent Pledge. Founder stories, editorial photography and creator content led to a dedicated microsite, linking each brand’s story directly to its products.
project 3/6
·
Redefining women's nutrition
Product Design
UX Research
Prototyping
A research-led app concept bringing menstrual-cycle awareness into personalized nutrition. Research with 100+ participants revealed a need for more relevant, approachable guidance, shaping a functional beta that connects everyday food choices to each phase of the cycle.
project 4/6
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×
Creator culture meets advertising
Art Direction
Campaign Design
UGC Content
A social-first campaign that handed SOREL to emerging female photographers and invited them to document their weekends, friendships and spontaneous moments. The camera-roll approach turned photo-dump culture into advertising, generating 9M impressions.
project 5/6
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×
Taking Pride beyond the rainbow
Art Direction
Campaign Design
Editorial Design
A Pride collaboration with queer designer Curtis Cassell, who reinterpreted three Mackage pieces. Campaign photography, video and editorial storytelling put his work at the center, and a charitable auction extended support to LGBTQ+ youth at Trinity Place Shelter.
project 6/6
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Tailoring tradition for a new era
Art Direction
Campaign Design
Set Design
A seasonal campaign expressing DKNY’s contemporary identity for its Middle Eastern audience during Ramadan. Styling, set design and composition let atmosphere carry the story, balancing the occasion’s cultural significance with fashion.
Selected work
View all
About
Learn more
Working together
From the big idea to the smallest detail,
I stay close to the work
From the big idea to the smallest detail,
I stay close to the work
From the big idea to the smallest detail,
I stay close to the work
I start curious about your audience, your market and your ambitions, then find the idea worth building and give it real character, working alongside you the whole way.
Swipe to explore
01
/
Discover
Get to the good stuff
Research, audits and conversation to clarify your goals, your audience and what sets you apart.
01
/
Discover
Get to the good stuff
Research, audits and conversation to clarify your goals, your audience and what sets you apart.
02
/
Concept
Find the unexpected
I turn insights into a clear creative direction, with a reason behind every decision.
02
/
Concept
Find the unexpected
I turn insights into a clear creative direction, with a reason behind every decision.
03
/
Create
Make it mean something
I bring campaigns, brands and products to life, with care for every detail.
03
/
Create
Make it mean something
I bring campaigns, brands and products to life, with care for every detail.
01
/
Discover
Get to the good stuff
Research, audits and conversation to clarify your goals, your audience and what sets you apart.
02
/
Concept
Find the unexpected
I turn insights into a clear creative direction, with a reason behind every decision.
03
/
Create
Make it mean something
I bring campaigns, brands and products to life, with care for every detail.
Services
CAPABILITIES
CAPABILITIES
From first idea to final detail. Creative direction and hands-on design shaped around what you need.