Independent Creative’ Practice
Independent Creative’ Practice
Independent design and art direction for growing brands and agency teams. Bringing ideas to life through identities, campaigns, and digital experiences.
Independent design and art direction for growing brands and agency teams. Bringing ideas to life through identities, campaigns, and digital experiences.
Independent design and art direction for growing brands and agency teams. Bringing ideas to life through identities, campaigns, and digital experiences.
Creative
Creative
Selected work
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Products with a story to tell
Art Direction
Campaign Concept
Editorial Direction
An integrated campaign connecting product discovery with the stories behind six Black-owned businesses. I developed and pitched the editorial concept, shaping a bold visual direction that carried across photography, social content and a shoppable experience.
From certification app to trades career
Product Design
Product Strategy
Design Systems
Brand Identity
SkillCat had hundreds of courses, yet most learners came for one certification and left. I led the redesign of its mobile and web learning experience, establishing the strategy and design system that helped connect four products across education, employers and professional credentials.
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A new lens on brand content
Art Direction
Campaign Concept
Social Content
A social-first campaign bringing SOREL into the personal worlds of emerging female photographers. Inspired by photo-dump culture, the direction turned weekends, friendships and spontaneous moments into intimate, low-fi content that felt more like real life than traditional advertising.
Rethinking women’s wellness
Product Design
UX Research
Prototyping
Brand Identity
An investigation into the gaps in women’s health and education led to a focused opportunity in cycle-aware nutrition. I developed Thryve’s brand and digital product from research to functional beta, making the relationship between menstrual health and everyday nutrition easier to understand and navigate.
Selected work
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capabilities
WHAT I DO
From a creative brief to a larger collaboration, I work with brands and teams to bring ideas into focus and into the world.
Art Direction
Creative concepts and visual direction for campaigns, editorial and content.
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Art Direction
Campaign Art Direction
Editorial & Photoshoot Direction
Set Design & Production
Social & UGC Content
Art Direction
Creative concepts and visual direction for campaigns, editorial and content.
Art Direction
Campaign Art Direction
Editorial & Photoshoot Direction
Set Design & Production
Social & UGC Content
Brand & Digital
Distinctive identities, websites and digital experiences built around a clear point of view.
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Brand & Digital
Visual Identity Systems
Logo & Typography Design
Brand Guidelines
Website Design & Redesign
Brand & Digital
Distinctive identities, websites and digital experiences built around a clear point of view.
Brand & Digital
Visual Identity Systems
Logo & Typography Design
Brand Guidelines
Website Design & Redesign
Product Design
Research-led digital products, from strategy and UX to interface design and prototyping.
Explore services
→
Product Design
UX/UI Design
User Research & Testing
Interactive Prototyping
Design Systems
Product Design
Research-led digital products, from strategy and UX to interface design and prototyping.
Product Design
UX/UI Design
User Research & Testing
Interactive Prototyping
Design Systems
Creative Strategy
Clarifying opportunities, shaping concepts and establishing direction for what’s next.
Explore services
→
Creative Strategy
Concept Development
Brand Audits
Visual Direction
Creative Advisory
Creative Strategy
Clarifying opportunities, shaping concepts and establishing direction for what’s next.
Creative Strategy
Concept Development
Brand Audits
Visual Direction
Creative Advisory
Art Direction
Creative concepts and visual direction for campaigns, editorial and content.
Art Direction
Campaign Art Direction
Editorial & Photoshoot Direction
Set Design & Production
Social & UGC Content
Brand & Digital
Distinctive identities, websites and digital experiences built around a clear point of view.
Brand & Digital
Visual Identity Systems
Logo & Typography Design
Brand Guidelines
Website Design & Redesign
Product Design
Research-led digital products, from strategy and UX to interface design and prototyping.
Product Design
UX/UI Design
User Research & Testing
Interactive Prototyping
Design Systems
Creative Strategy
Clarifying opportunities, shaping concepts and establishing direction for what’s next.
Creative Strategy
Concept Development
Brand Audits
Visual Direction
Creative Advisory
For agencies & studios
Freelance support for creative teams
Freelance support for creative teams
Available for scoped freelance and contract work.
Process
HOW I WORK
A hands-on process built around curiosity, clear direction and close collaboration, from the first conversation to the final handoff.
Swipe to explore
01
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Discover
Get to the good stuff
We get clear on your goals, audience, and what's missing. Through conversation and research, I find the insights that will shape the work.
01
/
Discover
Get to the good stuff
We get clear on your goals, audience, and what's missing. Through conversation and research, I find the insights that will shape the work.
02
/
Concept
Find the unexpected
I explore creative directions that respond to the brief, bringing together strategy, instinct, and a distinct point of view.
02
/
Concept
Find the unexpected
I explore creative directions that respond to the brief, bringing together strategy, instinct, and a distinct point of view.
03
/
Create
Make it mean something
I develop the chosen direction into a cohesive body of work, refining the details through feedback and collaboration.
03
/
Create
Make it mean something
I develop the chosen direction into a cohesive body of work, refining the details through feedback and collaboration.
01
/
Discover
Get to the good stuff
We get clear on your goals, audience, and what's missing. Through conversation and research, I find the insights that will shape the work.
02
/
Concept
Find the unexpected
I explore creative directions that respond to the brief, bringing together strategy, instinct, and a distinct point of view.
03
/
Create
Make it mean something
I develop the chosen direction into a cohesive body of work, refining the details through feedback and collaboration.