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04

Creator culture as advertising

Creator culture as advertising

Art Direction

Campaign Design

UGC Content

THE CHALLENGE

Traditional polished campaign imagery was increasingly competing with the candid, personal content audiences gravitated toward on social media.

THE INSIGHT

THE EXECUTION

THE OUTCOME

Next Project:

05

Taking Pride beyond the rainbow

Next Project:

05

Taking Pride beyond the rainbow

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Selected work

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milena@milenabennett.com

Studio

The independent practice of Milena Bennett, working with purpose-led companies worldwide.

© 2026 Studio Mila

Design · Direction · Strategy

Got a project in mind? Let’s talk

Say hello

Index

Home

Work

About

Approach

Services

Selected work

SkillCat

Google

Thryve

Sorel

Mackage

DKNY

Contact

Email

Studio

The independent practice of Milena Bennett, working with purpose-led companies worldwide.

© 2026 Studio Mila

Design · Direction · Strategy

Got a project in mind? Let’s talk

Say hello

Index

Home

Work

About

Approach

Services

Selected work

SkillCat

Google

Thryve

Sorel

Mackage

DKNY

Contact

milena@milenabennett.com

Studio

The independent practice of Milena Bennett, working with purpose-led companies worldwide.

© 2026 Studio Mila

Design · Direction · Strategy